Outsourcing Impact on loyalty in the organization Dissertation

Outsourcing Impact on loyalty in the organization - Dissertation Example Among these underlying factors include the need to satisfy the following: (1) increase customer service satisfaction; (2) make use of efficient website; (3) offer flexibility in logistics services; (4) set high goal achievement and goal exceedance; (5) create a â€Å"proactive cost improvement† and â€Å"proactive performance improvement†; (6) establish a strong brand image; (7) promote partner-specific adaptations in 3PLs; (8) establish and maintain a high quality logistics service; and (9) increase operational performance. To ensure that customer loyalty in logistics outsourcing is possible, this study highly recommends the need to establish a strong brand image, increase operational performance, and increase customer service satisfaction. Establishing a strong brand image is possible by continuously improve its operational performance in order to keep its customers satisfied. To increase both operational performance and customer satisfaction, investment in highly eff icient website is a must. It is also important to use goal achievement and goal exceedance to closely monitor the company’s ability to meet or exceed the goals or expectations of its existing customers. Table of Contents Executive Summary ............................................................................................................. 2 Table of Contents ................................................................................................................. 3 1. Introduction ............................................................................................................. 4 1.1 Aims/Purpose of the Study ....................................................................... 5 1.2 Research Objectives ................................................................................. 5 1.3 Research Questions .................................................................................. 5 1.4 Significance of the Study ........................... .............................................. 6 1.5 Scope and Limitations of the Study ......................................................... 7 2. Literature Review ..................................................................................................... 8 2.1 Customer Loyalty and Its Benefits ........................................................... 8 2.2 General Information about Logistics and Logistics Outsourcing ............ 11 2.3 The Underlying Factors that Increases Customer Loyalty in Logistics Outsourcing .............................................................................. 14 3. Research Methodology ............................................................................................ 18 3.1 Data Collection Strategy .......................................................................... 18 3.2 Structure of the Literature Review .......................................................... 19 3.3 Research Ethics ............................ ........................................................... 20 4. Research Findings and Discussion .......................................................................... 21 5. Conclusion and Recommendations ......................................................................... 25 Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦